8 February 2009

Strawberry Fields Design Adds ADDYs®—including Best of Show—to Stable of Industry Awards

GREEN BAY, WI –Strawberry Fields Design, Inc., has added two 2008 ADDY® Awards—and one Best of Show distinction—to its growing shelf of industry awards.

The American Advertising Federation, a not-for-profit industry association, conducts the ADDY® Awards through its 200 member advertising clubs and 15 districts. It is the world's largest advertising competition, and the only creative awards program held by the industry for the industry.

Strawberry Fields Design was honored with a Gold ADDY® in the Interactive Media division, and was also awarded Best of Show Interactive—one of only three Best of Show awards (print, broadcast, interactive) presented—for a website designed and developed for Cowgirl Rose, a custom jewelry designer in Tennessee.

"I was completely shocked," said Addie Sorbo, Strawberry Fields Design founder and graphic and web designer. "I've dreamed of winning Best of Show, and when they called out my name, it took me a moment to realize what had just happened. I am so very honored."

In addition to the striking site design, Strawberry Fields Design also developed Cowgirl Rose’s logo, corporate identity and collateral materials.

"Cowgirl Rose founder, Jodi Brey and I were classmates at UW-Green Bay. Brey is a fun, funky and environmentally friendly artist, and we collaborated to design an entire campaign to reflect that brilliant personality," said Sorbo. "We tried to personify who Cowgirl Rose was, and tell her story throughout the website. I really love how the site shows the product as well as the designer’s style. It speaks to anyone who would wear her designs."

"This one really paid off, and both Brey and I were thrilled with the end product. I'm so pleased the ADDY® judges felt the same way," Sorbo said.

This year, Strawberry Fields Design also won a Silver ADDY® in the Interactive Media division for the Green Bay Nursery website. The ROM Group, which worked on the nursery’s corporate strategy, tapped Sorbo to design the website. Webfitter then developed the site.

"Green Bay Nursery is a solid company that needed to take a new direction with their marketing efforts. I really enjoyed working with a team of local professionals to strategize and develop their website redesign," said Sorbo. "We’ve gotten a lot of response from it."

Strawberry Fields Design may be only three years old, but it’s no stranger to winning such prestigious awards. In 2007, Sorbo won a Gold ADDY® for design of her own website www.strawberryfieldsdesign.com, and that work was also nominated for Best of Show Interactive.

She also took home ADDY® Awards in 2000 and 2001 while working as a graphic designer at the Weidner Center in Green Bay.

"These awards are truly the icing on the cake, so to speak, of my professional career," said Sorbo. "They not only honor hard work and creativity, but they help legitimize my work to a broader audience—especially those who might find my firm only through online searches."

The local ADDY® competition is sponsored by the Fox River Ad Club. Sorbo accepted her awards at a ceremony March 6 at the KI Convention Center in downtown Green Bay.

About Strawberry Fields Design
Strawberry Fields Design was founded in February 2006 by award-winning graphic and web designer Addie Sorbo, and is located in Green Bay, Wisconsin. The firm provides a broad range of graphic and web design services to both B2B and B2C clients. Services include graphic design and development of logos, corporate identity, newsletters, brochures, annual reports, direct mail and other printed advertising materials and website design and development. The firm's name reflects Sorbo's longtime passion for The Beatles.